Detailed Description
Quick Win Marketing is designed so that you can dip in and out seeking answers to your top marketing questions, as they arise, in four key sections:
> Marketing essentials
> Launching new services / products
> Growing your business
> Revitalising your business.
All questions and answers are also cross-indexed over the following headings:
> Management
> Branding
> Research
> Innovation
> Pricing
> Promotion
> Sales
> Online.
And the book is supported by a continuously-updated website, www.quickwinmarketing.com.
Author Biography
Annmarie Hanlon is a Fellow of the Chartered Institute of Marketing, a member of the Marketing Institute of Ireland and the Consultancy Director of Evonomie, an independent marketing company that specialises in providing expert, impartial marketing advice to clients working in business-to-business service industries.