There are five sections to the book:
> Digital Essentials: An introduction to digital marketing techniques and tools (Twitter, Facebook, LinkedIn, etc ) and how your business can use them.
> Digital Toolbox: Practical advice on how to do specific things using digital applications.
> Digital Marketing: How you can use digital marketing techniques and tool to promote your business / products / services.
> Branding Online: A critical topic for businesses of all sizes.
> Managing, Measuring and Making Money Online: Where it all comes together.

In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including:
> Blogs / microblogs.
> Email.
> Mobile.
> Photo / audio / video.
> Social media.
> Surveys.
> Web.

Finally, an Appendix gives the URLs of the many websites referenced throughout the book.

And the book is supported by a website, www.quickwindigitalmarketing.com.

Author Biography