It covers evaluating your business idea, to bringing it online, marketing it, and making it "sticky" to keep customers interested month-on-month and ensuring your continued success.

Getting up and running may seem the hard part, but the Internet is a fast-paced, fickle and constantly-evolving environment. Continually attracting customers, keeping ahead of competitors and maintaining a loyal customer base is often the hardest part of running a successful online business.

Clickthrough explains the options available in developing a website from scratch; how to market it online and offline; and how to set up, monitor and manage a Google AdWords campaign.

Based firmly in an Irish context, Clickthrough provides a wealth of information, drawn from the author?s own experience of developing Ireland?s largest online crafting store, as well as several other websites.

Author Biography