The easy-to-understand READY / STEADY / GO format remains, as does the build-up of a robust business plan from a series of simple market research-led exercises. New for this third edition is an emphasis on strategy and on pitching a business plan to investors.

READY provides essential background information, before making a commitment to a start-up. It includes both self-assessment and market research as key elements, as well as training for entrepreneurs and start-up alternatives.

STEADY covers the steps necessary to develop a business plan, including the mission statement, strategy, marketing, staff, finance, taxation and premises. Presenting the business plan and financiers' views on business plans are also included.

GO provides forms and documentation to put a business into action.

Updated information and templates for key elements of the business plan are available on www.startingabusinessinireland.com.

Author Biography