Our aim is to keep strategy creation simple and strong. Of course it also needs to be comprehensive. Because strategy can be daunting, we break it down, just as large-scale wars are broken down into battles and skirmishes.

So what are the 'battles' in business strategy? We centre our approach on five key questions - the 'battlegrounds' on which companies wage war:
> What do you want to be famous for?
> Who are your selected customers?
> Where is your measurable value?
> Why should customers choose you rather than the competition?
> How will you get your product to market?

Using these five simple, but crucial steps, The Business Battlecard helps you craft a winning strategy to grow your company and rally your team. A strategy that will win you the war on several fronts: the battle against competitors, the battle for customers' minds, the battle for investors' wallets, and the battle for employees' hearts.....

Book Contents

Author Biography