

Choose type of search Shopping basket No Items in your basket

Business Support Services
Marketing and the Practice of Regional Innovation Policy
Nicola Bellini
Oak Tree Press
978-1-86076-265-9 : Paperback
~~Price :~~ ~~€35.00~~
Our Website price €31.50 You Save €3.50 (10 %)
Publication Date : (2003 Mar)

Related Titles : Business and Management; Starting a Business in Britain; Starting a Business in Ireland

This book deals with business support services - ie those services, originating in a public policy initiative, that aim to assist enterprises or entrepreneurs to develop their business activity successfully and to respond effectively to the challenges of their business environment.

Detailed Description

The European Union has identified the creation of 'top class business services' as one of the main priorities in its policy for small and medium-sized enterprises.

Business support services are a common feature of innovation policies at national, and especially regional and local level in all industrial economies, as well as a necessary requirement for developing economies.

The author discusses how business support services are marketed, by looking both at strategies and at the many practicalities involved.

Of interest to policy-makers, enterprise organizations, business links and anyone involved in business support services across Europe, this book represents a major contribution to the quest for a new, distinctive identity for business support services.

Examples of business support services are: the Manufacturing Extension Partnership (MEP) in the US, Business Link - Small Business Service in England, Syntens in the Netherlands, ALMI in Sweden, the "real service" centres in Italy etc.

Book Contents

Marketing and Innovation Policy
'Real Services' in contemporary economies
Strategic marketing and policy objectives
The management of expectations
Facing policy evaluation
Concluding remarks

Author Biography

Nicola Bellini is Associate Professor of Business Economics at the Sant'Anna School of Advanced Studies in Pisa, Italy.

He is the author of several books and articles on industrial and innovation policy and in 2001 chaired the workshop on 'Evaluating & benchmarking support services' at the Cardiff European Forum on 'Top Class Business Support Services' organized by the European Commission.

		By using this site you agree to our Terms and Conditions. Read about our Privacy Policy.
		See our Legal Notices and Disclaimer
		© Oak Tree Press 2003
		Oak Tree Press, 19 Rutland Street, Cork, Ireland. Tel: +353 (0) 21 4313855 Fax: +353 (0) 21 4313496 Email: info@oaktreepress.com